Do you really believe that a goldfish has a longer attention span than you do?
If so, then why can you buy a cheap replacement in a plastic bag full of water after you flush the dead one down the toilet?
No one sets out to have a content distribution fail.
Even the word loser is enough to evoke painful memories that may date back to childhood.
But face the stark reality that content distribution makes or breaks your content marketing success. Continue reading
“What are the top marketing books I should read?” is a question I’m often asked.
While I have my favorite marketing books, new and old, I asked top marketers what they recommend. Here are their replies.
Amazon established Prime Day as a global retail event that attracts not only shopper attention but also competitive retailer participation with competitive offers.
While Prime Day gives other retailers a jump on their 3Q2018 sales and the back-to-school season, they lack Amazon’s Prime subscription fees and built-in one step purchasing. Continue reading
Content amplification is an on-going process to attract awareness and interest in your content.
To improve content amplification, focus on the first 3 days post-publication.
The results of these 3 days set the course for longer-term content distribution reach. Continue reading
When do you start your content distribution planning?
Don’t be ashamed to tell me.
I promise I won’t tell anyone—it can be our secret!
Many content marketers start their content distribution process sometime after creating their content and hitting publish. Continue reading