Heidi Cohen Interviews Rand Fishkin
New book – Lost and Founder: A Painfully Honest Field Guide to the Startup World
Q: What’s your best piece of advice for readers looking to improve their marketing?
A: Many folks are overwhelmed by the number of options available for marketing on the web. My advice is to choose channels and tactics at the intersection of three things:
- An area where you have personal passion and interest
- An area where you can provide unique value, different from what your competitors can/will do in that space
- An area where your customers are already engaging.
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Do you recycle content marketing?
If not, you’re missing opportunities to extend your content reach, effectiveness and lifetime value.
While reducing, reusing and recycling are at the core of Earth Day started on April 22, 1970, you can apply these practices to your carefully crafted content to ensure that it doesn’t become once and done output. Continue reading →
Even under the best circumstances, blog post inspiration can be tough.
Unfortunately, when you’re focused mentally and emotionally on exhausting work like taxes, blog post title ideas are nearly impossible.
Fortunately, tax season only comes once a year—unless you’re an accountant like my dad. Continue reading →
Heidi Cohen Interviews Joe Lazauskas and Shane Snow
New book – The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You
Q: What’s your best piece of advice for readers looking to improve their marketing?
A: To steal a line from my friend Rebecca Lieb: “Content is the atomic particle of all marketing.”
More than half of the buyer journey occurs before a customer raises their hand and gets in touch with you. If you want to stay competitive, you need incredible content that’s easily discoverable by people on search and social when they’re researching their purchase. Then, you need even better mid and bottom funnel content to convince people to select you.
Marketing frameworks and technology can be fantastically helpful, but if you don’t have top-notch content that builds relationships with your customers and makes you stand out, you’re going to lose moving forward.
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Are you a blogger suffering from triskaidekaphobia?
Not sure because you don’t know what triskaidekaphobia is?
Triskaidekaphobia is a real word! Unlike the words that my dad routinely made up when he drilled me nightly for the SATs.
Yes—I didn’t make that up. And, no, his nightly vocabulary lessons didn’t improve my SAT results. Continue reading →
To show measurable content ROI, focus on enhanced existing content marketing.
With relatively low marketing investment, enhanced existing content marketing up-cycles published content to keep it up-to-date and visible. Continue reading →
When it comes to your blog, take a cue from the saying “Don’t put all of your eggs in one basket.”
Translation: Don’t concentrate all of your efforts and resources on one project.
OR you risk loosing everything! Continue reading →
If you don’t want to be plagued with problems like the Pharaohs of ancient Egypt, make every element of your content marketing work together to achieve your business goals.
Regardless of the size of your marketing budget, number of resources or business, your content marketing can succeed or it can be plagued by problems.
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