Looking to update your B2B content marketing to meet 2019’s challenges?
Of course you do!
Really–who wants to be left behind?
Surely not you!
So here’s the big shift:
- 90% of B2B marketers prioritize their audience’s information needs over their business needs.
Heidi Cohen Interviews Jay Acunzo
Q: What’s your best piece of advice for marketers?
A: We obsess over finding best practices, but in this era of Advice Overload, we’re losing sight of something: Finding best practices isn’t the goal. Finding the best approach for you is. As a result, in order to improve your marketing, it’s crucial to begin by intimately understanding your context, then using that knowledge as a sort of filter to vet any new idea or tried-and-true tactic.
Heidi Cohen Interviews Daniel Lemin and Jay Baer
I recently had the opportunity to read Jay Baer and Daniel Lemin’s forthcoming book, Talk Triggers. Daniel answered the questions I ask of all authors. Those appear first.
Since I interviewed Jay upon publication of his previous books, Hug Your Haters and Youtility, I asked him specific questions about talk triggers and word-of-mouth marketing. You’ll find Those questions and Jay’s answers after the alpaca.
Content distribution isn’t a one-off, once and done tactic that allows your latest content creation effort to quietly go unnoticed after a few days.
Content distribution is an ongoing journey—an important part of a documented content marketing strategy.
Why should you care?
Without distributing your best content over time, all of the work you’ve put into planning, creating and optimizing your content yields nothing. Continue reading
Content Marketing World (aka: CMWorld) isn’t your run-of-the-mill live business conference.
Attracting over 4,000 attendees, Content Marketing World literally takes over and has a financial impact upon Cleveland.
By contrast, in another city, Content Marketing World would be just another business conference.
Don’t take my word for it. Continue reading
Cleveland here I come –
for Content Marketing World 2018!
It’s my seventh conference and I’ve got the orange to prove it. (Literal hat tip: Joe Pulizzi)
For me, Content Marketing World is not just another marketing conference.