How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Heidi Cohen and Gini DietrichRegardless of your business focus, B2B or B2C, conferences are mega marketing and business opportunities for attendees, speakers and sponsors and/or advertisers as well as event producers.

Before you tell me that trade shows have been a staple of B2B marketing for years and you get it, I propose that you use conferences more strategically than filling a specific marketing event in your plans. Continue reading

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The Ultimate Guide To Overcome Blank Screen Syndrome

Blank Screen SyndromeHave you ever sat staring at the blinking cursor on your blank computer screen wishing words would magically appear?

While planted in your seat you hear the nagging voice inside your head scolding you. It sounds eerily like your third grade teacher Mrs. Barry. So much so that you see her eyes narrow as she wags her pointy red polished forefinger at you. Continue reading

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Death of a Marketer – Book Interview

Heidi Cohen Interviews Andrea Fryrear

New book – Death of a Marketer: Modern Marketing’s Troubled Past and a New Approach to Change the Future

 

Death of a MarketerQ: What’s your best piece of advice for readers looking to improve their marketing?

A: Process matters just as much projects. Fixing your process can improve every single aspect of your marketing, so don’t just let it cruise along on autopilot. I’m a big believer in Agile for managing work, but the important thing is to find the system that works for you, apply it rigorously, and keep improving it over time.

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The Ultimate Guide To Celebrate Your Customers

Celebrate customers - Reward customersYou don’t need a holiday or special event to celebrate customers.

Find a reason to celebrate and thank your customers as well as your broader audience every day whether or not you have a formal reason or transaction!

In the process, you’ll tap into what Influence’s Robert Caldini defines as the powerful rule of reciprocity. Specifically, when someone gives us something, we feel a sense of obligation to repay this debt at sometime in the future. Continue reading

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Work It – Book Interview

Heidi Cohen Interviews Carrie Kerpen

New book – Work It: Secrets for Success from the Boldest Women in Business

 

Q: What’s your best piece of advice for readers looking to improve their marketing?

A: I actually think the career advice in the book around networking is essential to marketers. There’s plenty of good marketing advice in here—but until we learn how to network, we are unable to unlock the potential of collective knowledge.

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Cinderella Makeover Content Marketing: How To Transform Neglected Content

Have you ever started improving a piece of long playing content only to find that you’ve invested more work than you did creating the original?

Yet you keep going because you know that this unloved or under-loved piece of content will reward your efforts with measurable results over time. Continue reading

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Owned Media Platform Guide: 40+ Options You May Be Missing

Owned Media Platform GuideDo you have a documented owned media platform strategy?

As a digital marketer, you know that your blog and email list contribute to your balance sheet and support your marketing.

BUT there’s more to owned media! Continue reading

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Bold Brand 2.0 – Book Interview

Heidi Cohen Interviews Josh Miles

New book: Bold Brand 2.0

Q: What’s your best piece of advice for readers looking to improve their marketing?

A: Marketing professional services is simply not the same as traditional B2B or B2C marketing. It’s its own animal, and there are better ways to approach it than “what we’ve always done.” It requires bold differentiations, and a strategic point of view.

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