Top of Mind – Book Interview

Heidi Cohen Interviews John Hall

Top of Mind: Use Content to Unleash Your Influence and Engage With Those Who Matter to You

Top of Mind book coverQ: What’s your best piece of advice for readers looking to improve their marketing?

Focus on how you are building trust with audiences and engaging them. Marketing is evolving, and you have to focus on building a real relationship with your customer.

Do everything you can to remove trust barriers. From investing in your own brand to being a trusted resource for content, you have to earn a buyer’s trust.

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How We Consume Content Now (And What It Means For Your Marketing) [INFOGRAPHIC]

Content ConsumptionChances are you have one or more devices within arm’s reach.

Don’t worry you’re not alone!

71% of Americans sleep with or next to their smartphone according to Bank America research.

We live a 4+ screen world. We’ve got smartphones, tablets, computers, televisions and e-readers. Continue reading

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How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears

Content Curation PlanAre you freaking out trying to fill your content marketing needs with limited resources?

Have you considered supplementing your brand spanking new content creation with content curation?

Many content marketers can be short-sighted about content curation. Only focused on reducing content costs, they confuse unbranded content aggregation with editorially curated content. Continue reading

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What Is Content Amplification (Including 30+ Content Amplification Tools)

content amplificationExecuted well, content amplification gives your content an exponential boost propelling it to yield above average results.

Content amplification focuses on reaching the maximum possible audience before you start your full content distribution.

We’ll explain what content amplification is and how to integrate it into your content marketing strategy. Additionally, we’ll examine 30+ content amplification tools and provide 5 actionable content amplification tactics. Continue reading

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Fortune 500 Business Social Media Use: What Your Peers Are Doing [Research]

Fortune 500 Business Social Media Use

To remain competitive with your peers and market leaders, your business social media use requires resources, budget and people.

Over the last 9 years, social media has evolved from free media platforms used mainly by small businesses and solopreneurs to achieve David-like results into full-fledged media entities.

As such, they’re a key element of marketing and corporate communications strategy. Continue reading

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Content Strategy – Book Interview

Heidi Cohen Interviews Noz Urbina

Content Strategy: Connecting the dots between business, brand and benefits

Q: What’s your best piece of advice for readers looking to improve their marketing?

There are so many things wrong with marketing and content today, my best piece of advice is: be open to fundamental and deep change. Joe Pulizzi & Robert Rose just wrote a book called Killing Marketing, and in his EuroIA 2017 keynote, Lou Rosenfeld said flat out: “The traditional agency model is doomed”.

Many of us see it, but few want to admit what’s going on due to the magnitude of the implications: everything about marketing is getting a major shake-up. Get on board or get out of the way.

Content isn’t king. Keep in mind that content is only a business asset because it facilitates your audience achieving their goals.

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Guest Post Content Marketing: How To Build Your Business Without Pay-To-Play Tactics

 

Need to build your brand, thought leadership and business but don’t want to use pay-to-play tactics?

Did you know that guest post content marketing could help you accomplish this objective?

 Maybe you think guest posting is only for blogs.

It’s not! Continue reading

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2017 Blogging Research That Will Make You A Better Blogger

Blogging researchDo you still blog in your pajamas?

Personally I never have!

You may wonder why I ask.

Because Orbit Media’s 2017 Annual Blogger Survey reveals that blogs have evolved into full-fledged professional media entities. Continue reading

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