Killing Marketing – Book Interview

Heidi Cohen Interviews Joe Pulizzi

New book: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Killing MarketingQ: What’s your best piece of advice for readers looking to improve their marketing?

So many marketers are out there creating more and more content…and to what end? Most of them are going for short-term engagement and web traffic, which don’t build assets.

Remember, the asset is not the content you create, it’s the audience you build from the content. So my advice is to focus on building audiences that opt-in to your messaging, where you have an opportunity to build a loyal, trusted relationship with them over time. If possible, do this using email subscription over social media subscription (which you have no control over).

Once you build a loyal audience, you have the opportunity to monetize that relationship in up to 10 different ways.

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Content Marketing World 2017 Lessons That Will Make You A Better Marketer

How To Transform Your In-Person Event Into Memorable Content

While content marketing continues to gain increased marketing attention, standing out in today’s information stream is difficult, if not impossible.

Content Marketing Institute’s Robert Rose put it best: “Your job [as a marketer] is to break through the BS!” Continue reading

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Top Marketing Books: Educate Yourself!

Top Marketers Recommend Favorite Marketing Books

Top Marketing BooksAs a marketer and professor, I’m often asked, “What are the top marketing books I need to read?”

I’m also asked, ”What top marketing books should I recommend my boss or team read?”

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What To Do When Facebook Engagement Declines [Research]

10 Marketing Tactics To Improve Your Facebook Engagement

Facebook-engagement-declines-researchYIKES! Facebook engagement has lost 20+% since January 2107!

BuzzSumo data analysis by Steve Rayson confirms what you’ve been experiencing: Lower organic Facebook engagement.

Facebook engagement has been a key driver of the company’s revenues and valuation since it went public in 2012. Continue reading

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The Ultimate Guide To Contact Us Functionality and Forms

Do You Allow Visitors To Contact You?

Help—I want to talk to someone at your company.

Before you laugh, ask your mother to contact someone at your firm (without using her speed dial to your direct line).

This isn’t a marketing joke with a great punch line about your mother. (I respect mothers, mine included!) Continue reading


Content Marketing World Authors

Interviews with Content Marketing World Presenters

Andy_Crestodina-_Content_Chemistry-_Content_Marketing_World_2015Books are the ultimate long form content marketing.

They’re educational information audiences actively seek.

No one knows this better than the Content Marketing World authors!

Professionals often write books to establish their authority and influence. My husband discovered this when he wrote the first book on HTML.

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Are You Crushing Your Business Social Media Use?

How To Use Social Media To Drive Business Success [Research]

Business Social Media Use-ResearchDoes your business social media use support and grow your company?

Specifically, is your social media investment including personnel, agencies, content creation, advertising and technology yielding a positive return?

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HYPERGROWTH – Book Interview

Heidi Cohen Interviews David Cancel

New book: HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands

Q: What’s your best piece of advice for readers looking to improve their marketing?

My best piece of advice for readers looking to improve their marketing: Never forget that every single marketing activity that you do—every blog post, every Instagram photo, every tweet, every conversation—is a reflection of your brand.

Everything you do in marketing contributes to the overall experience your customers and potential customers have with your company. So if what you’re doing in marketing isn’t making that experience better, it might not be worth doing.

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