Blogging Grit: Do You Have Enough To Succeed?

5 Tactics To Build Your Blogging Grit

Blogging Grit is a marathonDo you have the blogging grit to push your blog into your category’s top ranks?

Or do you have lingering doubts about your blog’s lack of ability?

Face it—The leading bloggers have been pounding away, creating top quality blog content for years. Continue reading

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The Lead Machine – Book Interview

Heidi Cohen Interviews Rich Brooks

New book: The Lead Machine: The Small Business Guide to Digital Marketing

The Lead Machine

Q: What’s your best piece of advice for readers looking to improve their marketing?

Once you’ve set up your website, your next—and most important task—is to start building your opt-in email list. Email marketing is the digital backbone to all your marketing.

Too many businesses get seduced by social media. Not that tools like Facebook and SnapChat can’t be important marketing channels, but it’s difficult to drive traffic and sales from those channels unless you’re willing to spend money. Social media is great for networking and building trust, but if you want to make sales and grow your business, build your email list with qualified prospects and customers.

A great quote comes from Bryan Eisenberg: Social is for reach, but email is for revenue.
Continue reading

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Blogging Blarney (& How You Can Fix It!) 

Blogging Success: 17 Ways To Change Your Luck

Blogging BlarneyWe’re in the midst of a blogging renaissance but are you still being lured in by blogging blarney?

The luck of the Irish won’t make you a successful blogger. (Although RazorSocial’s Ian Cleary may tell you differently.) Continue reading

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Earned Social Media Shares Trump Owned:
What You Need To Know

Why All Social Shares Are Not Created Equal Matters

Want to increase your marketing results from your social media shares?

Of course you do—unless you’ve been living under a rock, who doesn’t?

To do so, understand that not all social media shares are created equal.

Surprised? Continue reading

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Known – Book Interview

Heidi Cohen Interviews Mark Schaefer

New book: KNOWN: The handbook for building and unleashing your personal brand in the digital age

Q: What’s your best piece of advice for readers looking to improve their marketing?

The main concept behind my book is that there is a significant and permanent advantage to being known today.

A person who is known will get the business, attract more opportunities, make more important connections. It is so essential to achieving many personal and professional goals today.

Continue reading

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Content Marketing Trust: 3 Opportunities You Can’t Miss

How To Build Customer Trust With Content Marketing

Content Marketing TrustCustomer trust has eroded.

Are you worried?

Do you think customer trust doesn’t matter to your marketing and business?

Think again.

Without trust, potential visitors will ignore your content marketing altogether. Continue reading

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Can One Trick Pony Content Deliver On-going Results For You?

One Trick Pony Content: 3 Blogs Succeed Without Being Boring

One Trick Pony ContentOne trick pony content follows a consistent, rigid structure.

At its core, each article is the same.

No surprise—It uses an established template.

One trick pony content provides comfort in knowing exactly what you’re getting. Continue reading

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2017 Small Business Social Media [Research]

2017 Social Media and Inc 500 Explained

2017 Small Business Social MediaWere you one of the 82% of small businesses that used at least one form of social media in 2016?

If you’re like the Inc 500, you’re investing in a variety of social media platforms. 

BUT… Continue reading

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Why You Need Influencer Relations Marketing Now

Inside Scoop On Influencer Relations Marketing

Influencer Relations MarketingDo you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you?

50% of marketers surveyed by Altimeter, Top Rank Marketing and Traackr report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Continue reading

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Blogging Renaissance: Why You Must Blog Now

5 Reasons To Put Your Blog At The Center Of Your Marketing

Blogging renaissanceNow more than ever your business needs to tap into the blogging renaissance.

Blogs are no longer shiny new objects of marketing adoration.

No surprise.

Blogs date back to the late 1990s. They grew out of ideas documented in The Cluetrain Manifesto. Continue reading

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