2017 B2B Content Marketing Research Analyzed

Are You Committed To Content Marketing?

2017 B2B Content Marketing ResearchCorporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research.

Like any on-going relationship, content marketing requires commitment and work to be successful Continue reading

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2016 Content Marketing World Take-aways

23 Content Marketers Share Their Insights

Content Marketing World Take-awaysEven if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World.

It’s the world’s largest content conference, a major live event.

So it’s hard not to have FOMO.

Don’t worry we’ve got you covered. Continue reading

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Top Business Books For Marketers

Marketers Choose Their Favorite Business Books

Top Business BooksWant to improve your marketing? Then read these top business books.

Great marketers find a way to incorporate everything they learn into their marketing. (BTW-It’s true of most business executives.)

We all wear our specially focused glasses to improve our work performance.

Reading quality books shortens our learning curve. Continue reading

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The Content Revolution – Book Interview

Heidi Cohen Interviews Mark Masters

New book: The Content Revolution

The Content RevolutionQ: What’s your best piece of advice for readers looking to improve their marketing?

You have to go deep.

You have to read wider (not just within marketing but human behavior).

You have to look at the world and be relentlessly curious.

The areas that we are looking to build a reputation within, we have to discover and interpret a different story to the rest of the marketplace. Whether it’s SEO, writing or social, people have to show a depth of understanding in order to differentiate.

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Audio Content Marketing: 5 Actionable Tips

3 Reasons You Need Audio Content

Cat listening to audio contentAre you aware of the power and growth of audio content?

I admit I wasn’t.

I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio.

But even President Obama has his favorite Spotify list! Continue reading

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Hustle – Book Interview

Heidi Cohen Interviews Neil Patel

New book: HUSTLE: The Power to Charge Your Life with Money, Meaning, and Momentum

Hustle front coverQ: What’s your best piece of advice for readers looking to improve their marketing?

If you are trying to improve your marketing you have to continually test. From SEO to content marketing to paid ads, there is no one solution to grow a business. But through testing you can figure out what strategies work best and focus on them.

Think of marketing like throwing spaghetti on the wall. You have to see what sticks. But without testing the waters, you won’t know what you should be focusing on and what you shouldn’t be.

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Conference Content: Before, During and After

3 Ways Maximize Your Conference Participation With Content

Conference contentMarketing conference season is in full swing—Is your conference content?

For content marketers, conferences are amazing opportunities to create, distribute and consume content.

They’re laser-focused on a specific topic. Continue reading

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Intelligent Content – Book Interview

Heidi Cohen Interviews Scott Abel

New book: Intelligent Content: A Primer

intelligent-content-coverQ: What’s your best piece of advice for readers looking to improve their marketing?

Marketing is about delivering the right message to the right person, not the right persona group. The best strategies for the future involve building a content factory that allows you to create, manage, and most importantly, deliver personalized content. Any other improvements are just bandaids covering larger problems is just busy work.

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Conference In-Person Event Content: 3 Points of View

Content Marketing World Conference: Naked and Exposed

Conference In-person event contentConferences like Content Marketing World are the ultimate in-person event content.

Presenters, attendees and sponsors must engage person-to-person (P2P).

Human-to-human (H2H—Hat tip: Bryan Kramer) interactions build relationships that continue to grow. Continue reading

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Top Marketing Books: Educate Yourself!

Top Marketers Recommend Favorite Marketing Books

Top Marketing BooksAs a marketer and professor, I’m often asked, “What are the top marketing books I need to read?”

I’m also asked, ”What are the top marketing books should I recommend my boss or team read?”

Continue reading